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Why Local Radio?
”Its repetition, repetition, repetition that makes your advertising memorable and successful.
“The Little Blue Book of Advertising”
Steve Lance & Jeff Wool
- Advertising REQUIRES repetition – studies prove that consumers need to receive a marketing message at least 7x in a brief time frame before they can recall anything about that message – RADIO has the ability to accomplish that in a single day!
-Every hour between 6a-7p weekdays our stations have a combined listenership between 8,000-15,000 listeners – they listen “off and on” ALL DAY LONG…
-Our Listeners are mostly in their cars (60%) often en-route to make a purchase, listening at home (25%) or listening at work (15%).
-Increasingly they listen to our 100% digital quality audio stream accessed at www.1240news.com and www.1420sports.com – over 3,000 people each week are sampling our Internet feed!
-Studies show Radio is more effective at marketing businesses than newspaper – America’s most effective retailers use radio more than newspaper (McDonalds, GEICO, Toyota, Oreck Vacuums, etc.)
-Radio is more effective than cable TV – Comcast Cable features upwards of 400 channels locally – it is a CHANNEL SURFING medium – advertising can’t achieve the required repetition to be effective when spread out on Animal Planet, CNN, ESPN, Discovery, USA, Spike, Lifetime, A&E, Oxygen, etc.
-Newstalk 1240 WFOY and Sportsradio 1420 WAOC are THE ONLY RADIO STATIONS IN ST. JOHNS COUNTY committed exclusively to this County – our focus is NOT on Jacksonville, but on St. Johns County – our weather, our sports interests, our community news and events.
-Radio is a FREE medium, no subscription, no need to walk to the box with 50 cents, no cable TV charges – we’re free and in everyone’s car, home and personal listening device.
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